It is a useful technique to understand the present. Consumers becoming more demanding. Mcdonalds Swot Analysis 2016 Swot Analysis Analysis Customer Engagement McDonalds is currently undergoing a comeback after a decline in sales McDonalds 2017a. . McDonalds currently operates both company owned and franchised stores with the strategic. The SWOT analysis for McDonalds Corporation is presented below in a matrix followed by the detailed analysis. Opportunities and threats allow the. Before we move on ahead though we should look at the SWOT in a bit. By analyzing McDonalds we realize its strengths but also its weaknesses to address the issue and fix it. Global presence with local relevant offerings. SWOT analysis is a vital strategic planning tool that can be used by McDonalds managers to do a situational analysis of the company. Strategic planning of McDonalds 2. According to a 2022 report McDonalds is in mor